Beth Waterfall accepted to Rolling Stone Culture Council

Beth Waterfall accepted to Rolling Stone Culture Council, a community of thought leaders and tastemakers shaping industry futures

BOSTON, AUGUST 19, 2021 — Rolling Stone Culture Council, an invitation-only collection of thought leaders and business innovators from a variety of industries that shape culture and society, has accepted Beth Waterfall to its unique community.

Waterfall, president of cannabis business development agency Beth Waterfall Creative and founder and executive director of 501(c)3 nonprofit ELEVATE Northeast Events and Education, Inc., was specifically selected as one of Rolling Stone Culture Council’s newest members because of her contributions to the cannabis industry. Waterfall will join senior leaders in various industries that influence how global culture is shaped, including: art, cannabis, entertainment, fashion, film, food and beverage, gaming, hospitality, media, music, sports, technology, television, and theater.

The Culture Council was formally launched in late 2020, and is an invitation-only community whose members and business accomplishments are reviewed and vetted for inclusion based on industry and thought leadership, contributions to their industry and society, and a willingness to help lead what’s next for music, arts, and related industries.

“In difficult times, our nation and world have always looked to music and the arts, and the cultures and industries that surround them, for direction and inspiration. The members of this community are exceptional, innovative, and true leaders. We look forward to the insights and thoughtful discussions that will come from them and this new business-based community,” said Scott Gerber, co-founder of Rolling Stone Culture Council. “We believe that this council brings together industry leaders with the right mix of expertise, passion, and energy to do great things and to make real contributions both to their own businesses and to the larger industries that surround music and the arts.”

“It’s a thrill to be a member of the Rolling Stone Culture Council at this pivotal reflection point for my clients and colleagues in the cannabis industry,” Waterfall said. “I aim to use this platform to support informed, mainstream dialogue around marijuana and hemp, and to help keep the responsibilities the cannabis industry has to acknowledge and address the harms of the war on drugs top of mind for consumers, cannabis product developers, and business leaders alike."

Members will share their ideas and expertise in a variety of settings inside the community, will contribute articles on the iconic publication's online edition at rollingstone.com, and will participate in Expert Panels, which showcase and share member expertise in a broad range of subjects. Each member will also have an executive profile shared on the website.

Each member of this vetted network of decision-makers from some of the most successful companies in North America and Europe will be included in the members-only directory, receive leadership and business coaching, and have access to other members through a private forum to share thoughts, questions, ideas, and inspiration.

About Rolling Stone

Rolling Stone is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its coverage of rock music and for political reporting by Hunter S. Thompson. The Rolling Stone Culture Council is a private, vetted community for influencers, tastemakers, and innovators in the worlds of music, entertainment, media, food & beverage, fashion, sports, gaming and cannabis. Learn more at